Big Apple Moms Encouraged to Breastfeed for 6 Months

New york City's Mayor Bloomberg is launching a multimillion-dollar good-parenting campaign that includes a push to put more newborns to the breast. The city is spending more than 2 million to encourage mommies to nurse for up to six months where at this point 75% start to breastfeed and 38% stop before 6 months.

The campaign will really help turn New York's hospitals into baby friendly hospitals where they will not encourage formula feeding or automatically give away formula filled diaper bags and information. Two new programs will ride the campaign to help low income mothers providing health workers to check up on the new mothers and another where health workers visit families every two weeks up to two years.

This should be something we all tune into to see how it works and if the rates increase with this great campaign.